Score every sales call against your playbook.

Drop in the transcript after the call. We score it against your sales framework, flag coaching moments and deal leaks, and show you what actually closes.

Get started See how it works

See it in action

Zoom

Commercial auto renewal

Rec11:38

Dana K.

Marcus

MuteVideoShare

After the call

Two things that change the floor.

Tajirun doesn’t sit on the meeting. It turns what already happened into a playbook and a leak report.

Replicate what works

Analyze your best rep’s winning calls. Get a formula you can run again and again.

Pull the moves that closed. Hand every other rep the golden sheet. Managers stop living in the tape and spend their hours where they actually move the team.

10+

manager hours saved every week on call review

Winning formula · looping

Best rep closes at 9.2

Pull the winning moves

Write the golden sheet

Every rep runs it again

Best rep closes at 9.2

Pull the winning moves

Write the golden sheet

Every rep runs it again

Repeat across the floorLive loop

Find the leaks

See where your money is leaking. Study the objections that keep killing deals.

Missed discovery, soft closes, the same pushback every week. Tajirun clusters the objections across the floor so you fix the pattern, not one call at a time.

−$48k

example pipeline left on the table from the same five objections, one quarter

Common objections this month

Too expensiveNeed to think about itCall me next quarterAlready have a vendorNot the decision makerSend me an emailBudget is frozenTiming isn’t rightToo expensiveNeed to think about itCall me next quarterAlready have a vendorNot the decision makerSend me an emailBudget is frozenTiming isn’t right

The suite

The product your floor actually opens.

Coaching, annotated transcripts, and a leaderboard. Built around the calls you already have.

Coaching platform

Score every call against your framework. See who needs a nudge, what they missed, and what to practice before the next dial.

Coaching platform

8.4

score

Discovery depthStrong
Objection handlingNeeds work
Next-step clarityPartial

Analyzed & annotated transcript

The full call, marked up. Coaching notes sit on the exact turn where the deal moved, stalled, or slipped.

Annotated transcript

Rep

Strong discovery open

Walk me through what broke in the last renewal.

Buyer

Price jumped and nobody explained why.

Rep

Trial close

If we held rate and fixed the gaps, would you stay?

Leaderboard

Who’s closing, who’s stuck, and where the gap is. Rank the floor so coaching time goes to the reps who need it most.

Team leaderboard

01
Alexa K.
Closer
92
02
Marcus T.
Discovery
88
03
Sofia R.
Objections
81
04
Kenji M.
Needs reps
74

Who it’s for

Built for teams that live on the phone.

We start with these floors, and anyone else running a lot of sales conversations where every rep needs to sell the same way.

P&C insurance

Quotes, renewals, and a lot of dials. Score what converts without replaying every hour of tape.

Recruiting agencies

Client intakes and candidate screens at volume. Turn your best calls into the desk playbook.

Freight brokers

Shipper and carrier conversations move fast. Coach the floor without living in every recap.

Startups & mid-market tech

Founder-led and growing sales teams that need the same discovery and close process on every call, without hiring a coaching army.

Not on this list? If your team lives on outbound or consult calls and consistency is the product, you’re still in the right place.

The floor, in their own words.

“I used to spend half my week replaying calls. Now the scorecard tells me who needs coaching and why.”

Sales manager

P&C insurance, Ontario

“We finally see where deals leak. Missed discovery, soft closes, the stuff you miss when you're guessing from CRM notes.”

Owner

Freight brokerage, Midwest US

“New people on the desk get the same questions our best closer asks. That used to live in one person's head.”

Desk lead

Recruiting, Toronto

“I can pull Tuesday's call and show someone the exact moment the buyer asked about timing. Takes a minute.”

VP of sales

Equipment financing, Texas

“Our best calls became the golden sheet. Every rep knows what good sounds like.”

Director

Franchising, British Columbia

“Common objections are flagged across the floor. I used to find them two days later, if at all.”

Broker

Commercial real estate, Alberta

“I used to spend half my week replaying calls. Now the scorecard tells me who needs coaching and why.”

Sales manager

P&C insurance, Ontario

“We finally see where deals leak. Missed discovery, soft closes, the stuff you miss when you're guessing from CRM notes.”

Owner

Freight brokerage, Midwest US

“New people on the desk get the same questions our best closer asks. That used to live in one person's head.”

Desk lead

Recruiting, Toronto

“I can pull Tuesday's call and show someone the exact moment the buyer asked about timing. Takes a minute.”

VP of sales

Equipment financing, Texas

“Our best calls became the golden sheet. Every rep knows what good sounds like.”

Director

Franchising, British Columbia

“Common objections are flagged across the floor. I used to find them two days later, if at all.”

Broker

Commercial real estate, Alberta

FAQ

Frequently asked questions

What is Tajirun?

A post-call coaching tool for sales teams that live on the phone. You drop in the transcript, we score it against your sales framework, and we show you coaching moments, deal leaks, and what actually closes.

Who is this for?

High-volume sales teams. P&C insurance, recruiting agencies, freight brokers, startups and mid-market tech, and anyone else running high volume where consistency across reps is the product.

Do I need a big sales org?

No. Solo closers and full floors both fit. We size the setup around how many people are on the phone and how many conversations you run.

How does setup work?

Send a sample of recent call transcripts. We score them against your framework, show what’s working and what’s leaking, then tune the system around how you already sell.

Do you record the meetings?

Not today. Tajirun is an after-the-call tool. Bring the transcript from your CRM or wherever you already capture calls. Recording may come later. Scoring and coaching is what we do now.

What about our call data and client PII?

Your call data stays yours. We store it securely, keep consent and privacy requirements in mind (including PIPEDA for Canadian teams), and never use your transcripts to train external models.

How is this different from a note-taker?

Note-takers summarize. Tajirun scores the call against your sheet, flags coaching opportunities and pipeline leaks, and turns your best conversations into a golden sheet for the floor.

What does it cost?

Pricing is custom. It depends on team size, conversation volume, and how you want to deploy. Book a demo or email us and we’ll send a clear number.